How Pro Juventute used Plauti to save 5 hours a week and cut costs by 10%, so they could focus on what truly matters: helping children

The cost of poor data quality in nonprofit organizations

Duplicate records and inaccurate data in a CRM like Salesforce cost nonprofits real money: wasted mailings, inflated administrative costs, and donors who lose trust when they're contacted twice. Industry-wide studies estimate that organizations lose millions of dollars a year to bad data.

Switzerland's leading children's charity, Pro Juventute, ran into exactly this problem after migrating to Salesforce, and solved it with tools that find, merge and prevent duplicate records.

The challenge and need: duplicate contacts after a Salesforce migration

When Pro Juventute migrated to Salesforce in early 2022, the goal was to modernize donor relationship management and streamline operations. The migration also surfaced a costly problem: large-scale duplication across contact records.

• 10% of Pro Juventute's 600,000 contact records were duplicates, over 60,000 records, causing confusion across departments.
• Staff spent more than 5 hours a week on manual deduplication, time that could otherwise go to donor-facing work.
• Duplicate mailings, duplicate donation receipts and inconsistent communications raised costs and frustrated donors.

Manual deduplication couldn't keep pace with that volume. Pro Juventute needed a Salesforce-native way to find and merge duplicate records at scale, run automated cleansing jobs without disrupting daily operations, and prevent new duplicates in real time on web forms.

The solution: finding and preventing duplicates in Salesforce

Following a recommendation from another nonprofit and its own internal review, Pro Juventute chose Plauti as its Salesforce deduplication platform.

Why Plauti

• Native Salesforce integration: runs inside Salesforce for compliance and performance.
• Mass merge: handles high-volume, complex deduplication accurately.
• Real-time API checks: validates records at entry, blocking duplicate creation from web forms and bulk imports.
• Dedicated customer success: personalized onboarding, weekly workshops and direct support.

The verdict: quantifiable impact on costs, productivity and donor relationships

Adopting Plauti's deduplication tools changed how Pro Juventute runs its data:

Strategic benefits

• Better outreach ROI: no wasted spend on duplicate materials or donor fatigue from repeat solicitations.
• Operational scalability: automated data hygiene supports growth without adding admin work.
• Data-driven decisions: reliable, unified records support analytics, reporting and impact measurement.

Next steps: ongoing data management at Pro Juventute

Pro Juventute plans to expand its data ecosystem by connecting new sources, including volunteer management systems, event registration platforms and educational program tools, while keeping data quality a priority.

Upcoming initiatives

• New data sources: expanded CRM capabilities to support growing services.
• Continuous scenario-based deduplication: automated workflows that adapt as data needs change.
• Ongoing collaboration with Plauti: using customer feedback to shape future platform features.