Monitor, Clean, Prevent, Act — the full data quality lifecycle, so your teams, your automations and your AI all run on data they can trust. Inside Salesforce and Dynamics 365 CE.
Trusted by data teams at
Assess the health of your data object by object and field by field: fill rate, duplicate values, format patterns and more. You get a trend line and everyone works from the same picture and you know what to fix first.
Duplicates merged on your rules, with related records re-parented. Emails, phones and addresses checked and standardized. Whole objects corrected in bulk. Any merge or edit can be undone.
The same rules run at every entry point: manual saves, imports, the API, integrations, web forms, and whatever your AI agents write back.
Feed clean data to the systems that depend on it, route records the moment they land and let AI work on records it can trust.
Fill rate, duplicate values, format patterns, and more. Re-run it after a cleanup and the number moves, so you can show progress or see if something needs your attention.
Records that match are grouped with a score and the fields behind it. Your rules decide what survives and related records are re-parented.
A warning while the record is still being typed, and the same rules on web forms, imports and API writes.
Records routed the moment they land, automated jobs, and agents working from the right records.
A CRM people actually use, a defensible answer on AI readiness, no firefighting, no wasted budget.
4.6/5
AppExchange rating
713
hours saved in 2 weeks.
96%
email delivery, up from 85%
25%
increase in ops efficiency.
Global merges, one rule set
“When we compared Plauti to other tools, the key advantage was granularity.” — Ana Marquez Salazar, Global CRM Manager
Plauti installs from your CRM's own marketplace and runs on the permissions and sharing rules you already have. Day-to-day matching, merging and field changes happen inside your own environment. Two things worth knowing: verification sends only the single field being checked — an email address, a phone number, a postal address — to the verification partner, and large batch clean-up jobs can run on Plauti's dedicated infrastructure under a data processing agreement. There is no bulk export, and no outside system of record holding a copy of your CRM.
You can undo it. Restore keeps the history of every merge and edit, so the original records come back, and it sits underneath every stage as a free safety net.
With Monitor. Run a health check on one object, see which fields are reliable and which are not, and let the score decide what to clean first.
Yes. Walk through a product tour in your browser with nothing to install, or start a trial in your own org.
Yes. Agents read and write CRM records like any other integration, so the same duplicate checks and validation rules apply to what they write — and the documented field library gives them context they can rely on.
Book a demo for a guided walkthrough, or take a self-guided tour in your browser. No install, no sandbox needed.
