AI Merge Recommendation

Last published at: November 17th, 2025

AI Merge Recommendation provides AI-generated, contextual field merge proposals in the Manual Merge modal.

The AI Merge Recommendation feature is available for the Premium and PDM editions.

 

AI Merge Recommendation uses artificial intelligence to suggest the most suitable field values when manually merging duplicate records, analyzing all selected records holistically for improved accuracy. When enabled, relevant record data is securely sent to Plauti's AI provider, who returns field-by-field recommendations with clear explanations. AI suggestions are always visible for review, and require your confirmation before any changes are applied. No automatic merges will occur.

The Manual Merge page suggests a master record and field values to keep based on the Merge Rules, such as “shortest value” or “Most recently updated”. However, these values are not always the values you want to keep. Plauti AI Merge Recommendation considers the full context of the records to merge, resulting in more useful merge suggestions.

To comply with privacy regulations, enabling this feature requires signing a Data Processing Agreement (DPA), ensuring your data is processed lawfully and securely. AI Merge Recommendation can be accessed after the DPA is signed.

The following field types are not yet supported: 

  • Encrypted fields
  • Masked fields
  • Dependent fields
 

Enabling AI Merge Recommendations

  • In Deduplicate Setup > Settings, first toggle the AI Merge Recommendation setting to sign the DPA; 
  • Then, after signing the DPA, toggle the setting again to actually enable it. 

Read more in Enabling AI Recommendation Features.

Configuring AI Merge Recommendation

AI Merge Recommendation can be used in up to ten merge fields. Either let AI Merge Recommendation decide which fields to use, or configure fixed fields that can use the feature.

  • Let AI Merge Recommendation decide

You can let the feature decide for itself which fields are most useful to apply AI Merge Recommendation to. In that case you do not need to configure anything. In the Merge Rules settings of each Object, for each field, the toggle in the ‘Include In AI Merge Recommendation’ will be set to ‘No’, and AI Merge Recommendation will decide on a case-by-case basis whether to include a field or not.

  • Set fixed fields for AI Merge Recommendation

You can configure up to ten fields that can use AI Merge Recommendation. 

  1. Go to Deduplicate Setup.
  2. At left, select the Object you want to configure AI Merge Recommendation for.
  3. Go to tab Merge Rules.
  4. Find the fields you want to use with AI Merge Recommendation.
  5. At each field (maximum: 10), at right, toggle Include in AI Merge Recommendation.


     
  6. Repeat for each Object where you want to use AI Merge Recommendation with set fields.

Using AI Merge Recommendation

Prerequisites

After signing the Data Processing Agreement and enabling the setting, the AI Merge Recommendation button will be activated in the Manual Merge modal. Click to generate AI-based merge suggestions.

  1. In the Manual Merge modal, at the top, click Plauti AI - Merge Recommendation .
  2. The field values that AI Merge Recommendation suggests using are highlighted in blue-purple. 
  3. Hover over the Information icon in each recommended field to review the reason for selecting this specific value over the others.
  4. If you don't agree you can always select a different field value instead.
  5. When all field values that you want to save to the master record are selected, click Merge.

The records will now be merged into the master record, with the values you and AI Merge Recommendation selected.

In the example below, the user first selected ‘Cumnoock’ as the City value to keep. AI then suggests to keep ‘Cumnock’ instead and explains its reasoning.

"The city 'Cumnock' from the master record is correctly spelled and formatted. Other values either match ('Cumnoock' is a misspelling) or are the same, so master is preferred.”

AI Merge Recommendation and the Merge Plugin

When it comes to using the Merge Plugin, the AI Merge Recommendations carry the same weight as manually selected merge fields: the settings of the Merge Plugin will always overrule any conflicting selected fields. In other words, the Merge Plugin settings will always take precedence.

 

 

Troubleshooting

Problem

The Plauti AI - Merge Recommendation button is greyed-out and unresponsive

Answer

Hover over the Information icon to see the reason for this. AI Merge Recommendation might be unavailable because

  • It is disabled in Deduplicate Setup
  • The DPA has not been signed yet
  • It is not available for your license