Route and Assign Any Record Natively in Salesforce

Say goodbye to manual assignments and routing errors. Automatically assign any standard or custom object with precision - no manual effort, just efficient and flexible rules.

Our Clients
Trusted By Global Teams Who Need Reliable & Fast Lead Assignment

Assign Records Automatically

Distribute faster
Instant lead routing with fair workloads to boost conversions.
Salesforce native, no code
Set up in hours for any record - standard or custom.
Flexible routing rules
Match skills, territories, distance and ensure SLA compliance.

Route Records To The Right Rep Every Time

  • Assign based on rep schedules, including out-of-office and working hours.
  • Limit records to balance workloads and prevent overload.
  • Direct leads using criteria like record fields, skills, distance or geographical locations.

Respond In Seconds

  • Route leads the moment they arrive.
  • Alert reps right away to take action.
  • Respond faster to increase conversions.
“My business development and sales teams were tracking leads with spreadsheets and having the managers divvy them out. I had spent hours researching how to do this myself and it required several custom fields and was not scalable or easy to manage. I then looked to the AppExchange and found Super Round Robin. It did everything that I needed and more. Super Round Robin made me a celebrity!”
Kerry Hoisington
Kerry Hoisington Senior Salesforce Administrator at NetDocuments

Balance Workloads To Fit Your Team

  • Set capacity limits to prevent overload and ensure fair workload distribution.
  • Assign leads evenly to keep reps focused and engaged.
  • Tailor assignment caps to align with each rep’s capacity, keeping performance high.

Meet Every SLA With Complete Visibility

  • Ensure follow-ups happen on time, with automatic reassignment if a lead isn’t picked up.
  • Track SLA compliance, response times, and follow-up rates with detailed reports.
  • Use insights from metrics to balance workloads and enhance team productivity.
“This app just made life a breeze. I have a very large team that handles the same lead sources and this app simplified the ability to distribute the leads easily. Even if a team member was out for the day, I could simply click a few buttons and the adjustment was made. They have been extremely helpful along the way.”
Israel Fiss
Israel Fiss Director of Technology at NRG Clean Power
See It For Yourself

Hands-On Interactive Demo

Leaving Revenue On The Table?

Without Super Round Robin

Without Super Round Robin

✖︎ Slow, time-consuming assignments
✖︎ Leads go cold
✖︎ Wrong reps, fewer conversions
✖︎ Limited skills/territory matching
✖︎ No tracking or accountability

With Super Round Robin

With Super Round Robin

✔︎ Instant lead routing
✔︎ Faster follow-ups, more deals
✔︎ Right lead, right person
✔︎ Custom rules for routing
✔︎ Track and ensure accountability

➔ Talk to an expert now!
Give SRR a try for yourself—no strings attached. Get your 30-day free trial.
Install from the AppExchange

Integrate and Ingest Your Data In Other Processes

  • Keep all data securely within Salesforce.
  • Instantly sync data and manage assignments directly in Salesforce for a seamless experience.
  • You can use the SRR data to improve processes across Salesforce Clouds, like: Agentforce, Data Cloud, Sales Cloud, Service Cloud, Health Cloud, Nonprofit cloud and more.

Start Today With Full Support

  • Launch quickly, with our support team guiding you.
  • Configure easily with a user-friendly interface and help when needed.
  • Adapt as your team grows.
“Unfortunately, Pardot and Salesforce doesn't offer a simple and intuitive way to route leads to the correct teams. We added SRR from the appexchange and it solved this problem for us in a couple of hours (after i had been working on a solution for months). they were super responsive to help with set up and implementation which was crucial. The app is updated very frequently!”
Shannon Price
Shannon Price Marketing Operations at Snapwire
WHAT DOES SUPER ROUND ROBIN DO?
Explore our features
Scroll through the features below
No Custom Code Required

Simplify processes by removing the need for custom code, making system management easier and more efficient.

Dynamic Assignment

Add users to MatchGroups in bulk based on roles, divisions, or even Chatter Groups.

Geolocation-Based Routing

Route records to the closest rep with our new Distance mode, ensuring location-based assignments are always precise.

Flexible Configuration

Work seamlessly with any Salesforce object, utilize custom field routing, and assign leads to any field, offering comprehensive configuration options.

Enhanced Cloning

Save time by cloning MatchGroups along with their related records.

Advanced Routing Rules

Implement sophisticated routing based on custom criteria, enhancing the precision and efficiency of lead assignments.

Dynamic Workload Management

Set workload caps based on custom rules, respect calendar events, and implement capacity-based capping to manage workloads effectively.

Performance Dashboards & Actionable Insights

Track team performance, SLA compliance, and more with a customizable Salesforce Analytics dashboard.

User-Friendly Interface

Interact easily with an intuitive and user-friendly interface, designed for seamless navigation and operation.

Fair Distribution

Utilize Round Robin or Load Balancing methods for fair and efficient lead distribution, ensuring equity among team members.

Real-Time Notifications

Receive immediate email and SMS notifications when records are assigned, enabling prompt action and follow-up.

Integrated Workflows

Integrate with Sales Cadence, automate multi-stage sales processes, and respect calendar events to streamline workflows.

Manage Workloads

Fine-tune rep availability, implement dynamic capping, and reject bad records to ensure manageable and productive workloads.

Automation Capabilities

Automate assignment on record creation or update, and streamline multi-stage sales processes through automation, enhancing operational efficiency.

Customizable Notifications

Personalize communication with editable email templates, allowing for tailored and effective messaging.