Improve TrustConsumers and decision makers are more demanding than ever. In addition, they will more readily share their experiences online than before. This sets a high bar for organizations to deliver the right message at the right time. Getting a message twice or with the wrong personal data is certainly a big no. This task is made even more complex by todays multichannel environment.
Having a 360 customer view based on high quality data wil make sure you don't miss the mark.