Content Marketer
Picture this: starting your day with a smile, surrounded by a curious, inclusive, and motivated team that knows how to combine hard work with plenty of fun.
Collaboration is at the heart of everything we do—whether it’s bouncing ideas around, sharing a laugh, or diving into a game in our dedicated game room.
At Plauti, we embrace a global perspective, with customers all over the world, and colleagues from 20 countries and counting. We’re trusted by world-renowned brands like SONY, Nike, Disney, and Harvard University. Since 2011, we’ve scaled from a simple duplicate-check app to the #1 Data App on Salesforce AppExchange. Despite our rapid growth, we remain grounded in our mission: helping businesses unlock the full potential of their customer data to drive better decisions and growth.
What truly sets Plauti apart is our culture of trust and autonomy. From day one, we give you the freedom to make impactful decisions, build great things, and collaborate with like-minded professionals. We value short communication lines and avoid micromanagement, instead fostering an environment where trust and ownership are the foundation of our success.
Now about the practical side: this is a hybrid role where we ask you to join us at the office a few times a week. That said, many team members come in more often, not because they have to, but because the vibe is just that good. We value a healthy work-life balance, and our flexible approach gives you the freedom to work in a way that suits you best. Trust, collaboration, and ownership are at the core of how we operate—and we can’t wait to see how your ideas will shape our future.
Your Content Marketer job
Are you ready to take on a challenging role in a growing scale-up? Do you want to contribute to a forward-thinking B2B SaaS company with big ambitions? If you're skilled at crafting compelling messages through text and visuals, you may be the copywriter we’re looking for!
As a Content Marketer, you’ll play a pivotal role in creating impactful content across all our online channels. This could range from a landing page on our website to an inspiring blog about our products, a polished video script, or other creative formats you help bring to life.
You excel at engaging target audiences with well-chosen words and can think outside the box to produce fresh, appealing content. You’ll also measure the effectiveness of your work, continually refining your approach to ensure optimal results.
You won’t be doing this alone. You’ll be part of a collaborative marketing team where everyone brings their expertise to the table. Together, we brainstorm, share ideas, and execute projects, fostering an environment where creativity and quality take center stage. Most of our marketing efforts are managed in-house, ensuring diversity in your responsibilities and the chance to make a real impact.
At Plauti, we value more than just skills—we care about the person behind them. Our young, driven team thrives on achieving results together and celebrating success. We’re looking for someone who aligns with our culture: hardworking, enthusiastic, and ready to contribute to a supportive, dynamic workplace.
As a Content Marketer at Plauti, you’ll play a strategic role in shaping the vision and direction of all our content efforts.
This is more than just a copywriting position; you’ll be at the forefront of defining how we communicate our brand, engage our audience, and drive results. You’ll take ownership of our content strategy, ensuring it aligns with our marketing objectives and resonates with our global audience.
Your responsibilities include:
- Setting the strategic direction for all content: Develop and lead the content vision, ensuring consistency, creativity, and alignment with Plauti’s overall brand and marketing goals.
- Planning, creating, distributing, and managing content tailored to target audiences and different stages of the marketing funnel.
- Conducting research and competitive analysis to produce thought leadership content, such as blogs, that positions Plauti as an industry leader.
- Developing case studies for high-profile clients like Sony, Zalando, Disney, and Honeywell.
- Crafting webinar structures, speaker notes, and compelling video scripts to elevate our messaging.
- Creating email campaigns and paid ad copy to nurture leads and expand reach.
- Optimizing content for SEO to improve visibility and engagement.
- Measuring the impact of your content and refining strategies based on data-driven insights.
- Collaborating with marketing and product teams to ensure all content effectively highlights our product features and benefits.
This role offers the opportunity to lead and influence how Plauti communicates with the world, making it a pivotal part of our growth strategy. If you’re looking for a position where you can combine creativity with strategic impact, this is it!
What we expect
- 2–4 years of B2B SaaS copywriting experience;
- Exceptional writing and grammar skills in English;
- A portfolio showcasing relevant copywriting samples;
- A proven ability to enhance website visibility and search engine rankings;
- Track record of driving measurable growth through your ideas and content;
- Experience with content management systems (CMS);
- Proficiency in tools like Google Analytics and SEO platforms (e.g., SEMrush, Ahrefs, or Moz);
- A talent for quickly learning and tailoring content to specific audiences and funnel stages;
- Strong editing skills and meticulous attention to detail;
- The ability to work independently and deliver high-quality results.
- You’ll stand out if you bring:
- Experience in A/B testing to assess and optimize copy effectiveness;
- Basic knowledge of Salesforce terminology and ecosystem;
- Certifications in Salesforce or familiarity with Salesforce Lightning, Apex, or Trailhead modules;
- Experience creating content for enterprise audiences, such as CIOs, CTOs, and decisionmakers.
What we offer
- Excellent Compensation and Stock-Option Scheme: We recognize your contributions with a competitive package;
- Your Choice of Tools: Select the devices you work best with, complemented by a big screen and a sit-stand desk;
- Diverse Culture: Join a multicultural team with over 20 nationalities (and counting!);
- Open Communication: Benefit from short lines of communication, quick decisions, and plenty of room for your input;
- Flexibility: We offer flexible working hours and the option to work remotely 2 days per week;
- Comprehensive Benefits: Including a pension contribution, work-from-home allowance, and home office support;
- Perks at the Office: Enjoy free lunch, coffee (from our ECM espresso machine), tea, and soft drinks;
- Team Spirit: Participate in weekly office drinks and regular team-building days.
You like what you read but you have questions before deciding to move forward. I got you! Happy to clarify any doubts, so you can make a good decision, whichever that is. If you are not ready to apply yet, email me your questions: hasret.seker@plauti.com. If you are ready, talk to you soon!
A kind request: While we appreciate the efforts of agencies and recruiters, we manage our recruitment process fully in-house. We kindly ask you not to contact us regarding this role, as we will not respond to emails, calls, or other inquiries from external partners. Thank you for your understanding!
Apply now!
Do you want to join us as our new Content Marketer? We are looking forward to hearing from you!
If you have any questions you can contact Hasret Seker, our Corporate Recruiter