Discover Record Validation

November 22, 2017
Logo Model.Site
Product news

Validate your records and never leave your Salesforce environment. Record Validation is very user-friendly and highly customizable. Everyone in an organization can work with Record Validation, even employees with little technical knowledge.

Plauti B.V. is happy and proud to release a new Salesforce application: Record Validation. With validated records in Salesforce, you can optimize your spending & reporting by only sending out emails and invoices to correct email addresses and by making sure the sales team is able to connect to your contacts quickly.

Record Validation validates addresses for 240 countries, analyzes and formats phone numbers and checks email addresses. The validations can be done upon entering or updating a record or perform a batch validation on existing records.

When working with Record Validation, users never leave Salesforce and can perform all tasks inside the familiar environment of their own Salesforce organization.

•    Addresses – Parse, standardize, suggest, verify, cleanse and format address information for over 240 countries and territories;
•    Phone numbers –  Record Validation analyses phone numbers according to worldwide numbering plans and validate and formats   them to your preferred standardization;
•    Email addresses – Record Validation analyzes email addresses to see if they are valid and have the right format. In addition, a check is done on Syntax, DNS, Freemail and disposable addresses.

In Plauti’s annual user survey, 52% of the respondents indicate that inaccurate data is a major issue in their Salesforce deployment. Users are unable to find the correct data which leads to useless spending of marketing and sales budget. As a result, Salesforce usage numbers go down and the high investments that are done do not prove a positive ROI.  

“Record Validation helps you work with validated and unique information about your customers and partners, making your Salesforce more reliable and efficient.” – Sten Ebenau, CEO Plauti B.V.

About Plauti B.V.
Plauti B.V. is a Dutch software company located in Arnhem (the Netherlands).  Plauti was founded in 2011 with the idea to help other businesses achieve data happiness. Data happiness is making everyone in a company responsible for the quality of their data. The services Plauti creates, are easy to use, highly customizable and designed for everyone in an organization to work with, so everyone can contribute to data quality and therefore Data Happiness.

Plauti B.V. is the creator of the AppExchange top 25 listed application ‘Duplicate Check for Salesforce’, which helps you find, merge and prevent duplicate records in Salesforce.  

For more information about our services, please visit or If you would like more information about our company, visit

Did you like the article? Don't forget to share!


Related blog articles

Header image of a blog

Why we created Record Validation

By Sten Ebenau
November 15, 2017